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Welcome!

Welcome to the course website for the text as data workshop in the Marketing Group at Adelaide Business School in March 2023.

This course introduces students to Natural Language Processing (NLP) tools to analyze text - with an emphasis on "doing" analysis using the R programming language. We assume that attendees have no previous experience with NLP tools. The workshop will be "hands-on", with a mix of live coding that you can follow along with, and some short exercises (time permitting).

See the Installation Guide and Course Material tabs for the learning materials.

Essential Information

  • Date: 21st and 23rd of March 2023
  • Time: 9:00 - 12:00 AEDT
  • Location: Nexus 10, Room 228.
  • Who: Graduate Students and researchers. You don't need to have any previous knowledge of the tools that will be presented at the workshop
  • Requirements: Bring a Mac, Windows or Linux computer with the required software installed
  • Email Contact: lachlan DOT deer AT gmail DOT com

Learning Objectives

There are 4 objectives for the workshop:

  • Prepare a set of documents for further textual analysis.
  • Compute sentiment (i.e. the positivity or negativity) for each text within a set of texts.
  • Estimate a Topic Model to identify a set of topics discussed within a set of texts.
  • Visualize and intuitively explain the output from a Topic Model.

Workshop Schedule

Below is a preliminary schedule. Exact timings may vary based on class discussion.

Day One

Time Topic
9:00 Welcome and Introductions
9:15 Preparing Text for Further Analysis
10:30 Break
10:45 Sentiment Analysis I
12:00 END

Day Two

Time Topic
9:00 Intro & Recap
9:15 Sentiment Analysis II
10:30 Break
10:45 Topic Modelling
12:00 END